The Right Way To Promote Your ISO 45001 Certification
- Externally –
- Company and product promotional materials
- Update your website
- Media releases
- Letterheads, Proposals, quotes, etc.
- Decals on your stationary
- Banners in common work areas
And here are some tools to do it
You must follow the rules for proper ISO promotion
ISO allows you to promote your registration on your facility, in your promotional materials and even on your delivery trucks as long as certain guidelines are followed. But since there is no specific ISO certification logo, you must either create your own, append it to your existing logo or perhaps use a third party created one.
Here is a quick quiz: Which of these could land you in hot water with ISO?
- Advertising that your products are “ISO certified”
- Announcing your company is “ISO 45001 Registered”
- Noting in your annual report that your company is “ISO 45001:2018” registered, when you are owned by a holding company that provides no products or services itself
Actually, all three would be in violation of ISO’s guidelines on promoting various forms of ISO certification. Here is why:
- ISO certification does not apply to specific products. In fact, about the only you can say about a product is that the management system used by the company producing the product was certified. If you think that won’t fit on your product package, you’re probably doing yourself a favor since a reading of the stipulations implies that even noting certification on the product package can be misleading to consumers. It does allow you to make reference to your certification by process only. Correct examples might be:
- “ISO 45001:2018 – Occupational Health and Safety Management Standard”, or “ISO 14001:2015-certified environmental management system.”
- “ISO 45001:2018 OHSMS “, or “ISO 14001:2015 EMS”
- In fact, there is no such thing as “ISO 45001 Registered” because ISO 45001 is a guidance document. ISO 45001 defines the requirements. When advertising, it must be referred to by the correct designations such as above (eg. ISO 45001:2018)
- ISO wants you to be specific about the “scope” of your certification. If your entire company has been ISO certified, then you may say so. However, if only one unit or operating division has, then that claim cannot be made. There are many other nuances that you may want to lookup in the ISO publication on the subject (for instance the difference between certification and registration, and why you should never use the term “accreditation.”), but there are some correct methods and tools for promoting your ISO achievements.
Safe ISO Marketing
- Do not claim ISO certification for another part of your company that has not been certified
- You can not really use the ISO logo, nor can you change it in any way and then use it for an endorsement
- Use the complete name of the standard that you are certified to such as ISO 45001:2018, not just ” ISO 45001″
- You can’t claim you are ISO “accredited,” as there really is no such thing
- You can not put any type of logo or other implied ISO endorsement on a product or product package, and can’t imply a product carries any type of ISO certification (ISO certifies a process, not the output of that process).
Bottom line: ISO certification is an important marketing tool, but use it correctly in order not to endanger your ability to promote it in the future.